{"title":"Amika Blonde","description":null,"products":[{"product_id":"amika-bust-your-brass-cool-blonde-repair-shampoo-275ml","title":"Amika Bust Your Brass Cool Blonde Repair Shampoo 275ml","description":"\u003cp\u003e\n  Tone brassiness and repair blonde hair in one simple step. The \u003cstrong\u003eAmika Bust Your Brass Cool Blonde Repair Shampoo\u003c\/strong\u003e is an ultra-violet formula clinically proven to strengthen, tone, and hydrate blonde, silver, and gray hair - leaving strands 2.2x stronger and with 55% less breakage.*\n\u003c\/p\u003e\n\u003cp\u003e\n  Formulated with bond repair technology, quinoa protein, and plant butters, this shampoo helps maintain cooler tones while improving hair health with every wash. Whether you’re platinum, ash, silver, or icy blonde, it’s your secret to brighter, healthier hair without the brass.\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n    Neutralizes brassy, yellow tones with violet pigments\n  \u003c\/li\u003e\n\u003cli\u003e\n    Clinically proven to make hair 2.2x stronger*\n  \u003c\/li\u003e\n\u003cli\u003e\n    Reduces breakage by up to 55%*\n  \u003c\/li\u003e\n\u003cli\u003e\n    Hydrates and nourishes damaged, high-porosity hair\n  \u003c\/li\u003e\n\u003cli\u003e\n    Safe for color-treated, highlighted, or bleached hair**\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\n\u003cstrong\u003eHow to use:\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n    Massage through wet hair until lathered\n  \u003c\/li\u003e\n\u003cli\u003e\n    Rinse thoroughly\n  \u003c\/li\u003e\n\u003cli\u003e\n    Use 1–2 times per week or as needed to maintain cool tones\n  \u003c\/li\u003e\n\u003cli\u003e\n    For best results, follow with \u003ci\u003eBust Your Brass Cool Blonde Conditioner\u003c\/i\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\n\u003cstrong\u003eFAQs\u003c\/strong\u003e\n\u003cbr\u003e\n\u003cstrong\u003eIs this shampoo safe for color-treated or bleached hair?\u003c\/strong\u003e\n\u003cbr\u003e\n  Yes, it’s clinically tested and safe for color-treated, highlighted, and bleached hair.\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cstrong\u003eCan I use this every day?\u003c\/strong\u003e\n\u003cbr\u003e\n  Use 1–2 times per week to avoid over-toning. Alternate with your regular shampoo.\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cstrong\u003eWill it dry out my hair?\u003c\/strong\u003e\n\u003cbr\u003e\n  No! It contains bond-building and moisturizing ingredients to hydrate and protect strands.\n\u003c\/p\u003e\n\u003cp\u003e\n\u003csmall\u003e*Based on clinical testing when used with conditioner. \u003cbr\u003e**Clinically tested for safety on color-treated hair.\u003c\/small\u003e\n\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":47012748001524,"sku":"840117807051","price":43.16,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/Amika_Bust_Your_Brass_Cool_Blonde_Repair_Shampoo_275ml__14147.1747870810.1280.1280.jpg?v=1767128196"},{"product_id":"amika-bust-your-brass-cool-blonde-repair-conditioner-275ml","title":"Amika Bust Your Brass Cool Blonde Repair Conditioner 275ml","description":"\u003cp\u003e\n  Neutralize brassiness and strengthen blonde hair in one step. The \u003cstrong\u003eAmika Bust Your Brass Cool Blonde Repair Conditioner\u003c\/strong\u003e is your essential post-toning treatment to keep blonde, silver, and gray hair looking cool-toned and healthy. Formulated with powerful bond-building ingredients and ultra-violet pigments, it visibly tones brass while deeply conditioning and strengthening strands.\n\u003c\/p\u003e\n\u003cp\u003e\n  Clinically proven to leave hair 2.2x stronger and with 55% less breakage*, this conditioner is ideal for high-porosity and chemically treated hair types that need both color correction and repair. Use it alongside the matching shampoo for best results.\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n    Tones yellow and brassy hues for cooler blonde, silver, and gray shades\n  \u003c\/li\u003e\n\u003cli\u003e\n    Clinically proven to make hair 2.2x stronger*\n  \u003c\/li\u003e\n\u003cli\u003e\n    Reduces breakage by up to 55%*\n  \u003c\/li\u003e\n\u003cli\u003e\n    Hydrates, softens, and smooths brittle, porous hair\n  \u003c\/li\u003e\n\u003cli\u003e\n    Safe for color-treated and bleached hair**\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\n\u003cstrong\u003eHow to use:\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n    After shampooing, apply from mid-lengths to ends\n  \u003c\/li\u003e\n\u003cli\u003e\n    Leave in for 2–3 minutes\n  \u003c\/li\u003e\n\u003cli\u003e\n    Rinse thoroughly\n  \u003c\/li\u003e\n\u003cli\u003e\n    Use 1–2 times per week or as needed\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\n\u003cstrong\u003eFAQs\u003c\/strong\u003e\n\u003cbr\u003e\n\u003cstrong\u003eCan I use this conditioner without the shampoo?\u003c\/strong\u003e\n\u003cbr\u003e\n  Yes, but for best toning and strengthening results, pair with Bust Your Brass Shampoo.\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cstrong\u003eHow often should I use it?\u003c\/strong\u003e\n\u003cbr\u003e\n  Use 1–2 times per week, or more frequently if brassiness returns quickly.\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cstrong\u003eWill it stain my hands or shower?\u003c\/strong\u003e\n\u003cbr\u003e\n  No, it rinses clean. Just wash hands after use to avoid any purple tint.\n\u003c\/p\u003e\n\u003cp\u003e\n\u003csmall\u003e*Based on clinical testing using shampoo + conditioner as a system.\u003cbr\u003e **Clinically tested for use on color-treated hair.\u003c\/small\u003e\n\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":47012748099828,"sku":"840117805729","price":43.16,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/Amika_Bust_Your_Brass_Cool_Blonde_Repair_Conditioner_275ml__11356.1747871296.1280.1280.jpg?v=1767135093"},{"product_id":"amika-bust-your-brass-toning-strenght-repair-mask-250ml","title":"Amika Bust Your Brass Toning + Strength Repair Mask 250ml","description":"\u003cp\u003eA salon service in a jar — tone, repair, and hydrate in one luxurious step. The \u003cstrong\u003eAmika Bust Your Brass Toning + Strength Repair Mask\u003c\/strong\u003e is an ultra-luxe purple treatment that transforms dull, brassy hair into strong, shiny, and icy blonde perfection. Enriched with \u003cstrong\u003ebond cure technology\u003c\/strong\u003e, \u003cstrong\u003eultra-violet pigments\u003c\/strong\u003e, \u003cstrong\u003eplant butters\u003c\/strong\u003e, and \u003cstrong\u003evegan proteins\u003c\/strong\u003e, this mask deeply conditions while correcting unwanted yellow tones.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eClinically proven to deliver:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e8x more conditioned hair\u003c\/li\u003e\n\u003cli\u003e2.2x stronger strands\u003c\/li\u003e\n\u003cli\u003e56% less breakage*\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect for blondes, silvers, grays, or balayage babes who need a dose of moisture, strength, and toning in one treatment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNeutralizes brassiness for a cooler tone\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates dry, processed hair\u003c\/li\u003e\n\u003cli\u003eStrengthens bonds and repairs damage\u003c\/li\u003e\n\u003cli\u003eIdeal for color-treated, bleached, or naturally blonde hair\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse in place of conditioner 1x per week or as needed\u003c\/li\u003e\n\u003cli\u003eApply to clean, damp hair from roots to ends\u003c\/li\u003e\n\u003cli\u003eLeave on for 5–10 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eCan I use this on natural blonde or gray hair?\u003c\/strong\u003e\u003cbr\u003eYes, it’s ideal for all blonde tones including natural, highlighted, platinum, and gray hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow often should I use it?\u003c\/strong\u003e\u003cbr\u003eStart with once per week. Adjust frequency depending on how brassy your hair becomes or how cool you want your tone to stay.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill it turn my hair purple?\u003c\/strong\u003e\u003cbr\u003eOnly if overused. Always test on a small section first and adjust frequency based on your tone preference.\u003c\/p\u003e\u003cp\u003e\u003csmall\u003e*Based on clinical testing. Use as part of the complete Bust Your Brass system for best results.\u003c\/small\u003e\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":47012748427508,"sku":"840117811744","price":61.56,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/Amika_Bust_Your_Brass_Toning_Strenght_Repair_Mask_250ml__51741.1747875309.1280.1280.jpg?v=1760187527"}],"url":"https:\/\/hairplus.co.nz\/collections\/amika-blonde.oembed","provider":"Hair Plus ","version":"1.0","type":"link"}