{"title":"Amika Signature","description":null,"products":[{"product_id":"amika-normcore-signature-shampoo-275ml-1","title":"Amika Normcore Signature Shampoo 275ml","description":"\u003cp\u003eGive your hair the gentle cleanse it deserves with \u003cstrong\u003eAmika Normcore Signature Shampoo\u003c\/strong\u003e. 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Soulfood is lightweight enough for daily use while still delivering intense hydration.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this mask suitable for fine hair?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. It provides deep moisture without heaviness, making it ideal for all hair types.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use this mask with other Amika treatments?\u003c\/strong\u003e\u003cbr\u003eYes. For enhanced hydration, mix with 2–3 pumps of Water Sign Hydrating Oil before application.\u003c\/p\u003e\u003cp\u003e\u003csmall\u003e*Clinically proven after one use. Results may vary based on hair type and condition.\u003c\/small\u003e\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":47012772643060,"sku":"840117811706","price":35.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/AmikaSoulfoodNourishingHairMaskTRAVEL100ml.jpg?v=1782082444"},{"product_id":"amika-the-wizard-detangling-primer-travel-60ml","title":"Amika The Wizard Detangling Primer TRAVEL 60ml","description":"\u003cp\u003eYour magical all-in-one heat protector and detangler. The \u003cstrong\u003eAmika The Wizard Detangling Primer TRAVEL 60ml \u003c\/strong\u003eis a lightweight, hair priming spray that shields against heat up to 230°C while reducing blow dry time and controlling frizz. 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No problem. The \u003cstrong\u003eAmika Perk Up Ultra Oil Control Dry Shampoo\u003c\/strong\u003e is your solution for greasy roots and oily scalps. This powerful, clinically proven formula absorbs excess oil, eliminates odors, and refreshes hair for a clean, just-washed feel without residue. Infused with tapioca starch, bamboo stem extract, and sea buckthorn for maximum freshness and care.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClinically proven to remove more oil than the original Perk Up Dry Shampoo\u003c\/li\u003e\n\u003cli\u003eInstantly refreshes and revitalizes oily roots\u003c\/li\u003e\n\u003cli\u003eLeaves a clean, dry, fresh finish without residue\u003c\/li\u003e\n\u003cli\u003eOdor-neutralizing and scalp-friendly formula\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShake well\u003c\/li\u003e\n\u003cli\u003eSpray 8 inches from roots in a sweeping motion\u003c\/li\u003e\n\u003cli\u003eWait 30 seconds\u003c\/li\u003e\n\u003cli\u003eMassage into scalp or brush through\u003c\/li\u003e\n\u003cli\u003eApply more as needed\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eIs it safe for color-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes – the formula is gentle and won’t affect hair color.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it leave white residue?\u003c\/strong\u003e\u003cbr\u003eNo – designed for an invisible, residue-free finish even on dark hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use it daily?\u003c\/strong\u003e\u003cbr\u003eYes – it’s ideal for frequent use to manage extra oily roots and scalp.\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":47012798562548,"sku":"840117811447","price":48.76,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/AmikaPerkUpUltraOilControlDryShampoo250ml.jpg?v=1767135331"},{"product_id":"amika-nourishing-routine-gift-pack-nourishment-ality","title":"Amika Nourishing Routine Gift Pack - NOURISHMENT-ALITY","description":"\u003cp\u003e\u003cstrong\u003eAmika Nourishing Routine Gift Pack - NOURISHMENT-ALITY\u003c\/strong\u003e is designed to infuse your hair with visible nourishment, hydration, and softness. Featuring a mix of travel and full-size products, this set combines nutrient-rich care with powerful styling protection for your healthiest hair yet.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGift Pack includes:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"cf0\"\u003eNormcore Signature Shampoo 60ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"cf0\"\u003eNormcore Signature Conditioner 60ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"cf0\"\u003eThe Wizard Detangling Primer 150ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"cf0\"\u003eSoulfood Nourishing Mask 100ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eKey benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNormcore Shampoo + Conditioner cleanse and nourish, leaving hair 7x more conditioned*\u003c\/li\u003e\n\u003cli\u003eSoulfood Mask deeply hydrates and softens strands for 11.4x more conditioned hair**\u003c\/li\u003e\n\u003cli\u003eThe Wizard Primer detangles, reduces frizz, and protects against heat up to 450°F\u003c\/li\u003e\n\u003cli\u003eInfused with sea buckthorn, vitamins, and nutrients for healthier hair\u003c\/li\u003e\n\u003cli\u003ePerfect balance of hydration, nourishment, and protection\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003ci\u003eNormcore Shampoo + Conditioner:\u003c\/i\u003e Lather shampoo into wet hair, rinse. Apply conditioner from mid-lengths to ends, leave for 2–3 minutes, then rinse.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eSoulfood Nourishing Mask:\u003c\/i\u003e After shampooing, apply to wet hair, leave for 5–7 minutes, then rinse. Use weekly or as a daily conditioner.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Wizard Detangling Primer:\u003c\/i\u003e Mist evenly through damp hair, detangle, and style as desired.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho is this set best for?\u003c\/strong\u003e Fine to medium hair types (1–2c) that need hydration, nourishment, and heat protection.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use the mask daily?\u003c\/strong\u003e Yes, it can be used as a weekly treatment or an everyday conditioner depending on your needs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes The Wizard protect against heat?\u003c\/strong\u003e Yes, it provides protection up to 450°F while reducing frizz and prepping hair for styling.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this set travel friendly?\u003c\/strong\u003e Yes, it includes convenient travel sizes of shampoo, conditioner, and mask plus a full-size primer.\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":47012860690676,"sku":"840117814332","price":95.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/Amika_Nourishing_Routine_Gift_Pack_-_NOURISHMENT-ALITY__74903.1756775319.1280.1280.jpg?v=1760193305"},{"product_id":"amika-nourishing-treat-style-gift-pack-soft-strand-manifestation","title":"Amika Nourishing Treat \u0026 Style Gift Pack - SOFT STRAND MANIFESTATION","description":"\u003cp\u003e\u003cstrong\u003eAmika Nourishing Treat \u0026amp; Style Gift Pack - SOFT STRAND MANIFESTATION\u003c\/strong\u003e is your ultimate kit for nourished, refreshed, and beautifully styled hair. This exclusive set combines a full-size nourishing mask with travel-friendly styling essentials and nutrient-rich minis to keep your hair strong, hydrated, and glowing wherever you go.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGift Pack includes:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"cf0\"\u003eSoulfood Nourishing Mask 250ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"cf0\"\u003ePerk Up Dry Shampoo 64ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"cf0\"\u003eSuperfruit 20ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eKey benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNormcore Shampoo \u0026amp; Conditioner minis deliver 7x more conditioned hair*\u003c\/li\u003e\n\u003cli\u003eSoulfood Nourishing Mask deeply hydrates and softens strands\u003c\/li\u003e\n\u003cli\u003eSuperfruit Star Styling Oil strengthens hair 7x**, smooths, and adds shine\u003c\/li\u003e\n\u003cli\u003ePerk Up Dry Shampoo refreshes roots, adds volume, and extends wash days\u003c\/li\u003e\n\u003cli\u003ePerfect balance of cleansing, hydration, nourishment, and styling support\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003ci\u003eNormcore Shampoo + Conditioner:\u003c\/i\u003e Lather shampoo into wet hair, rinse. Apply conditioner to mid-lengths and ends, leave for 2–3 minutes, then rinse.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eSoulfood Nourishing Mask:\u003c\/i\u003e After shampooing, apply to wet hair from roots to ends, leave for 5–7 minutes, then rinse. Use weekly or as a daily conditioner.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eSuperfruit Star Styling Oil:\u003c\/i\u003e Apply 1–2 pumps before heat styling to protect, or use on dry hair to smooth and add shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003ePerk Up Dry Shampoo:\u003c\/i\u003e Shake well and spray 8 inches from roots, wait 30 seconds, then massage or brush through.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho is this set best for?\u003c\/strong\u003e Suitable for all hair types in need of hydration, nourishment, volume, and styling support.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan the mask be used every day?\u003c\/strong\u003e Yes, it can be used weekly as an intensive treatment or daily as a conditioner for extra hydration.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes the styling oil protect from heat?\u003c\/strong\u003e Yes, it helps protect against heat damage while adding smoothness and shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this set travel-friendly?\u003c\/strong\u003e Absolutely – it includes minis and travel sizes that are perfect for on-the-go care.\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":47012860985588,"sku":"840117814363","price":95.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/Amika_Nourishing_Treat_Style_Gift_Pack_-_SOFT_STRAND_MANIFESTATION__87568.1756775466.1280.1280.jpg?v=1760193323"},{"product_id":"amika-normcore-signature-shampoo-500ml-refill-pouch","title":"Amika Normcore Signature Shampoo 500ml Refill Pouch","description":"\u003cp\u003e\n\u003cstrong\u003eAmika Normcore Signature Shampoo 500ml Refill Pouch\u003c\/strong\u003e is the sustainable way to keep your hair healthy, hydrated, and nourished. Packed with \u003ci\u003esea buckthorn\u003c\/i\u003e - one of the most potent natural ingredients for omega fatty acids and vitamins - plus \u003ci\u003ecoconut acid\u003c\/i\u003e for gentle cleansing, this shampoo leaves hair soft, shiny, and up to 7x more conditioned.*\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cstrong\u003eWhy you’ll love it\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n    Refill pouch reduces plastic waste and supports eco-friendly haircare\n  \u003c\/li\u003e\n\u003cli\u003e\n    Delivers 7x more conditioning for soft, smooth strands*\n  \u003c\/li\u003e\n\u003cli\u003e\n    Infused with sea buckthorn for rich hydration and nourishment\n  \u003c\/li\u003e\n\u003cli\u003e\n    Gentle coconut acid base cleanses without stripping moisture\n  \u003c\/li\u003e\n\u003cli\u003e\n    Ideal for fine to medium hair (1–2C), safe for daily use\n  \u003c\/li\u003e\n\u003cli\u003e\n    Vegan, cruelty-free, and colour safe\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\n\u003cstrong\u003eHow to use\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n    Pour the refill into your reusable Amika Normcore Signature Shampoo bottle.\n  \u003c\/li\u003e\n\u003cli\u003e\n    Apply a small amount of shampoo to wet hair, massaging into a rich lather.\n  \u003c\/li\u003e\n\u003cli\u003e\n    Rinse thoroughly and follow with your favourite Amika conditioner.\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\n\u003cstrong\u003eFAQs\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cstrong\u003eCan I use this shampoo daily?\u003c\/strong\u003e Yes – it’s gentle enough for everyday cleansing without drying out your hair.\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cstrong\u003eIs this refill eco-friendly?\u003c\/strong\u003e Yes – the pouch uses less plastic than a standard bottle, reducing environmental impact.\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cstrong\u003eWhat hair types is this best for?\u003c\/strong\u003e Fine to medium hair (1–2C), though it works well on most hair needing hydration and gentle cleansing.\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cstrong\u003eIs it safe for coloured hair?\u003c\/strong\u003e Absolutely – it’s colour safe, vegan, and cruelty-free.\n\u003c\/p\u003e\n\u003cp\u003e\n* clinically proven when using shampoo + conditioner together as a system.\n\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":47012915183860,"sku":"840117806610","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/Amika_Normcore_Signature_Shampoo_500ml_REFILL__56628.1758230854.1280.1280.jpg?v=1760195124"},{"product_id":"amika-normcore-signature-conditioner-500ml-refill-pouch","title":"Amika Normcore Signature Conditioner 500ml Refill Pouch","description":"\u003cp\u003e\n\u003cstrong\u003eAmika Normcore Signature Conditioner 500ml Refill Pouch\u003c\/strong\u003e is the sustainable way to keep your hair soft, smooth, and nourished every day. 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