{"title":"Amika Smooth","description":null,"products":[{"product_id":"amika-velveteen-dream-smoothing-shampoo-275ml","title":"Amika Velveteen Dream Smoothing Shampoo 275ml","description":"\u003cp\u003eSmooth your way to silky, frizz-free strands. The \u003cstrong\u003eAmika Velveteen Dream Smoothing Shampoo\u003c\/strong\u003e is a humidity-blocking cleanser that gently removes impurities while prepping your hair for smooth, sleek perfection. Designed to tame flyaways and control frizz, this shampoo is the first step to your smoothest mane yet.\u003c\/p\u003e\u003cp\u003eIdeal for all hair types, especially those prone to frizz or flyaways. Pair with the Velveteen Dream Smoothing Conditioner for best results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses without stripping moisture\u003c\/li\u003e\n\u003cli\u003eControls frizz and blocks humidity\u003c\/li\u003e\n\u003cli\u003ePreps hair for sleek, smooth styling\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, silky, and manageable\u003c\/li\u003e\n\u003cli\u003eColor-safe and suitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply to wet hair\u003c\/li\u003e\n\u003cli\u003eMassage from roots to ends\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eFollow with Velveteen Dream Smoothing Conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eCan I use this shampoo every day?\u003c\/strong\u003e\u003cbr\u003eYes, it’s gentle enough for daily use and helps maintain smoothness with consistent use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWill this weigh down fine hair?\u003c\/strong\u003e\u003cbr\u003eNo, the formula is smoothing yet lightweight, so it helps reduce frizz without flattening your style.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it help with humidity control?\u003c\/strong\u003e\u003cbr\u003eYes, this shampoo helps block out humidity to prevent frizz and maintain sleekness all day long.\u003c\/p\u003e\u003cp\u003e\u003csmall\u003e*For best results, use as part of the full Velveteen Dream smoothing routine.\u003c\/small\u003e\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":47012761043188,"sku":"840117807006","price":43.16,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/Amika_Velveteen_Dream_Smoothing_Shampoo_275ml__28831.1747881582.1280.1280.jpg?v=1760187720"},{"product_id":"amika-velveteen-dream-smoothing-conditioner-275ml","title":"Amika Velveteen Dream Smoothing Conditioner 275ml","description":"\u003cp\u003eSay goodbye to frizz and hello to long-lasting smoothness. The \u003cstrong\u003eAmika Velveteen Dream Smoothing Conditioner\u003c\/strong\u003e delivers lightweight hydration while sealing in smoothness and blocking out frizz for up to 72 hours. This advanced formula uses Extended Humidity Shield Technology, smoothing molecules, and moisture-locking ingredients to fight frizz - even in humid weather.\u003c\/p\u003e\u003cp\u003ePerfect for medium to thick, coarse, wavy, and coily hair types (2a–4c) that are prone to frizz and flyaways.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides up to 72 hours of frizz control*\u003c\/li\u003e\n\u003cli\u003eHydrates without heaviness\u003c\/li\u003e\n\u003cli\u003eSeals in moisture and smoothness\u003c\/li\u003e\n\u003cli\u003eImproves manageability and reduces flyaways\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply to freshly washed, wet hair\u003c\/li\u003e\n\u003cli\u003eMassage from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eLeave in for 1–2 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eIs this suitable for fine hair?\u003c\/strong\u003e\u003cbr\u003eIt’s formulated for medium to thick, coarse, or textured hair. For fine hair, use a lighter conditioner like Normcore Signature Conditioner.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use this with heat styling tools?\u003c\/strong\u003e\u003cbr\u003eYes! Pair it with a heat protectant like The Shield or Blockade Serum for added protection.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it work in humid climates?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. The humidity shield technology is designed to block moisture from the air and keep hair smooth.\u003c\/p\u003e\u003cp\u003e\u003csmall\u003e*Clinically tested. Use with Velveteen Dream Shampoo for optimal results.\u003c\/small\u003e\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":47012761862388,"sku":"840117807013","price":43.16,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/Amika_Velveteen_Dream_Smoothing_Conditioner_275ml__48491.1747882320.1280.1280.jpg?v=1760187742"},{"product_id":"amika-smooth-over-frizz-fighting-treatment-200ml","title":"Amika Smooth Over Frizz- Fighting Treatment 200ml","description":"\u003cp\u003eUnfriend frizz - in just 60 seconds. The \u003cstrong\u003eAmika Smooth Over Frizz-Fighting Treatment\u003c\/strong\u003e delivers rapid results with long-lasting frizz control and smoothing power. Clinically proven to reduce frizz by 73% and leave hair 2.2x smoother, this rinse-out treatment protects hair against humidity for up to 72 hours while enhancing shine and softness.\u003c\/p\u003e\u003cp\u003ePowered by glycolic acid to smooth the cuticle and block out humidity, plus water lily extract and sea buckthorn for added hydration and manageability.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClinically proven to reduce frizz by 73% in 60 seconds*\u003c\/li\u003e\n\u003cli\u003e2.2x smoother hair with shine and softness\u003c\/li\u003e\n\u003cli\u003e72-hour time-release humidity protection\u003c\/li\u003e\n\u003cli\u003eFast rinse-out formula – just 1 minute\u003c\/li\u003e\n\u003cli\u003eSafe for all hair types, including color-treated\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAfter shampooing and conditioning, squeeze excess water from hair\u003c\/li\u003e\n\u003cli\u003eApply treatment from mid-lengths to ends and fully saturate\u003c\/li\u003e\n\u003cli\u003eWait 1 minute, then rinse thoroughly\u003c\/li\u003e\n\u003cli\u003eFor best results, heat style to seal in smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eDo I still need conditioner with this treatment?\u003c\/strong\u003e\u003cbr\u003eYes, use it after your usual conditioner. 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Perfect for all hair types looking to maintain sleek, polished styles in any weather.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProtects against frizz and humidity for 24+ hours*\u003c\/li\u003e\n\u003cli\u003eGuards hair from heat styling up to 230°C \/ 450°F\u003c\/li\u003e\n\u003cli\u003eContains UV filters for added sun protection\u003c\/li\u003e\n\u003cli\u003eLightweight, invisible formula\u003c\/li\u003e\n\u003cli\u003eHelps extend style longevity\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShake well before use.\u003c\/li\u003e\n\u003cli\u003eSpray onto damp or dry hair before using heat tools.\u003c\/li\u003e\n\u003cli\u003eFor best results, use on styled hair to extend the life of your look.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003eDoes it leave hair feeling sticky or heavy?\u003cbr\u003eNo – the formula is lightweight and invisible, leaving hair touchably soft.\u003c\/p\u003e\u003cp\u003eIs it safe for colour-treated hair?\u003cbr\u003eYes – it’s suitable for all hair types, including colour-treated and chemically treated hair.\u003c\/p\u003e\u003cp\u003eCan I use it daily?\u003cbr\u003eAbsolutely – it’s designed for regular use whenever you heat style or need humidity protection.\u003c\/p\u003e\u003cp\u003e\u003csmall\u003e*Clinically tested for 24+ hours of heat and humidity protection.\u003c\/small\u003e\u003cbr\u003e\u003csmall\u003e*Key actives: UV filters, Sea Buckthorn Berry (Obliphica).\u003c\/small\u003e\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":47012799774964,"sku":"840117813281","price":43.96,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/AmikaTheShieldAnti-HumiditySpray218ml.jpg?v=1767128241"},{"product_id":"amika-the-shield-anti-humidity-spray-103ml","title":"Amika The Shield Anti-Humidity Spray 103ml","description":"\u003cp\u003eYour ultimate frizz shield. 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Perfect for all hair types looking to maintain sleek, polished styles in any weather.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProtects against frizz and humidity for 24+ hours*\u003c\/li\u003e\n\u003cli\u003eGuards hair from heat styling up to 230°C \/ 450°F\u003c\/li\u003e\n\u003cli\u003eContains UV filters for added sun protection\u003c\/li\u003e\n\u003cli\u003eLightweight, invisible formula\u003c\/li\u003e\n\u003cli\u003eHelps extend style longevity\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShake well before use.\u003c\/li\u003e\n\u003cli\u003eSpray onto damp or dry hair before using heat tools.\u003c\/li\u003e\n\u003cli\u003eFor best results, use on styled hair to extend the life of your look.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003eDoes it leave hair feeling sticky or heavy?\u003cbr\u003eNo – the formula is lightweight and invisible, leaving hair touchably soft.\u003c\/p\u003e\u003cp\u003eIs it safe for colour-treated hair?\u003cbr\u003eYes – it’s suitable for all hair types, including colour-treated and chemically treated hair.\u003c\/p\u003e\u003cp\u003eCan I use it daily?\u003cbr\u003eAbsolutely – it’s designed for regular use whenever you heat style or need humidity protection.\u003c\/p\u003e\u003cp\u003e\u003csmall\u003e*Clinically tested for 24+ hours of heat and humidity protection.\u003c\/small\u003e\u003cbr\u003e\u003csmall\u003e*Key actives: UV filters, Sea Buckthorn Berry (Obliphica).\u003c\/small\u003e\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":48757462991092,"sku":"840117813779","price":29.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/s2878429-main-zoom.webp?v=1782096237"}],"url":"https:\/\/hairplus.co.nz\/collections\/amika-smooth.oembed","provider":"Hair Plus ","version":"1.0","type":"link"}