{"title":"Pureology Pure Volume","description":"","products":[{"product_id":"pureology-pure-volume-shampoo-266ml","title":"Pureology Pure Volume Shampoo 266ml","description":"\u003cp\u003e Gently cleanse and elevate fine hair with \u003cstrong\u003ePureology Pure Volume Shampoo\u003c\/strong\u003e, a lightweight, sulfate-free formula that removes buildup while enhancing natural volume and movement. Infused with Pureology’s patented AntiFade Complex®, it protects color-treated hair and leaves strands soft, airy, and full of life. With a delicate aroma of wild rose, cedarwood, and grapefruit, this refreshing shampoo turns every wash into a luxurious sensory experience. \u003c\/p\u003e \u003cp\u003e \u003cstrong\u003eKey benefits:\u003c\/strong\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eRemoves product and oil buildup without stripping moisture\u003c\/li\u003e \u003cli\u003eAdds volume and bounce to fine, flat hair\u003c\/li\u003e \u003cli\u003eRestores movement and lightweight softness\u003c\/li\u003e \u003cli\u003eProtects color with Pureology’s AntiFade Complex®\u003c\/li\u003e \u003cli\u003eZeroSulfate®, 100% vegan formula\u003c\/li\u003e \u003cli\u003eUplifting floral fragrance blend of wild rose, cedarwood, and grapefruit\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eStep 1:\u003c\/strong\u003e Apply a dime-sized amount to wet scalp and hair.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eStep 2:\u003c\/strong\u003e Massage with fingertips to lather and work through to ends.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eStep 3:\u003c\/strong\u003e Rinse thoroughly. Repeat for extra cleansing if needed.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eStep 4:\u003c\/strong\u003e Follow with Pure Volume Conditioner and Instant Levitation Mist for maximum lift.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eIs this shampoo suitable for daily use?\u003c\/strong\u003e\u003cbr\u003e Yes, it’s gentle and lightweight enough for daily cleansing of fine or flat hair. \u003c\/p\u003e \u003cp\u003e \u003cstrong\u003eWill it protect my color-treated hair?\u003c\/strong\u003e\u003cbr\u003e Absolutely. It features Pureology’s AntiFade Complex® to maintain vibrant colour. \u003c\/p\u003e \u003cp\u003e \u003cstrong\u003eDoes it leave buildup over time?\u003c\/strong\u003e\u003cbr\u003e No, it clarifies and removes residue while restoring natural volume. \u003c\/p\u003e \u003cp\u003e \u003cstrong\u003eIs it vegan and sulfate-free?\u003c\/strong\u003e\u003cbr\u003e Yes, it’s a 100% vegan, ZeroSulfate® formula, safe for sensitive scalps and coloured hair. \u003c\/p\u003e \u003cp\u003e \u003cstrong\u003eWhat hair type is it best for?\u003c\/strong\u003e\u003cbr\u003e It’s ideal for fine, limp, or flat hair needing lift, bounce, and lightweight softness. \u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":47009794523380,"sku":"884486437761","price":59.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/pureology-pv-sham__77125.1684740445.1280.1280.jpg?v=1760107263"},{"product_id":"pureology-pure-volume-conditioner-266ml","title":"Pureology Pure Volume Conditioner 266ml","description":"\u003cp\u003e Give your fine hair the lift it deserves with \u003cstrong\u003ePureology Pure Volume Conditioner\u003c\/strong\u003e. This lightweight, body-boosting conditioner adds airy fullness and soft movement without weighing hair down. Infused with a signature aromatherapy blend of wild rose, cedarwood, and grapefruit, it delivers a luxurious sensory experience while nourishing and detangling strands. Designed as part of the Pure Volume system, this conditioner restores bounce and vitality to flat, limp hair, leaving it touchably soft and full of life. \u003c\/p\u003e \u003cp\u003e \u003cstrong\u003eKey benefits:\u003c\/strong\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eEnhances volume and movement for fine, flat hair\u003c\/li\u003e \u003cli\u003eWeightless formula adds body without buildup\u003c\/li\u003e \u003cli\u003eSoftens and detangles for easier styling\u003c\/li\u003e \u003cli\u003ePreserves hair color with Pureology’s AntiFade Complex®\u003c\/li\u003e \u003cli\u003eVegan, sulfate-free, and color-safe\u003c\/li\u003e \u003cli\u003eAromatic blend of wild rose, cedarwood, and grapefruit\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eStep 1:\u003c\/strong\u003e After shampooing with Pure Volume Shampoo, apply a dime-sized amount to mid-lengths and ends.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eStep 2:\u003c\/strong\u003e Gently massage through hair and leave on for 1–2 minutes.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eStep 3:\u003c\/strong\u003e Rinse thoroughly. For added lift, follow with Style + Protect Instant Levitation Mist.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eIs this conditioner good for color-treated hair?\u003c\/strong\u003e\u003cbr\u003e Yes, it’s formulated with Pureology’s AntiFade Complex® to preserve color vibrancy. \u003c\/p\u003e \u003cp\u003e \u003cstrong\u003eWill this weigh my fine hair down?\u003c\/strong\u003e\u003cbr\u003e No, the lightweight formula is designed specifically to add volume without heaviness. \u003c\/p\u003e \u003cp\u003e \u003cstrong\u003eDoes it help detangle hair?\u003c\/strong\u003e\u003cbr\u003e Yes, it softens and smooths strands for easy combing and styling. \u003c\/p\u003e \u003cp\u003e \u003cstrong\u003eIs it vegan and sulfate-free?\u003c\/strong\u003e\u003cbr\u003e Yes, it’s 100% vegan and free of sulfates, making it gentle and safe for daily use. \u003c\/p\u003e \u003cp\u003e \u003cstrong\u003eCan I use it with other Pureology products?\u003c\/strong\u003e\u003cbr\u003e Absolutely. For best results, pair with Pure Volume Shampoo and Instant Levitation Mist. \u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":47010005713140,"sku":"884486437754","price":59.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/pureology-pv-cond__77990.1684740031.1280.1280.jpg?v=1760115443"},{"product_id":"pureology-pure-volume-shampoo-conditioner-bundle","title":"Pureology Pure Volume Shampoo \u0026 Conditioner Bundle","description":"\u003cp\u003eBundle contains:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Pureology Pure Volume Shampoo 266ml\u003c\/li\u003e\n\u003cli\u003e1 x Pureology Pure Volume Conditioner 266ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePureology Pure Volume shampoo and conditioner enhances volume and restores movement to flat, fine color-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":47292555428084,"sku":null,"price":112.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/pureology-pure-volume-bundle__93480.1684738674.jpg?v=1762744263"}],"url":"https:\/\/hairplus.co.nz\/collections\/pureology-pure-volume.oembed","provider":"Hair Plus ","version":"1.0","type":"link"}