{"product_id":"de-lorenzo-et-fortify-primer-250ml","title":"De Lorenzo ET Fortify Primer 250ml","description":"\u003cp\u003e\u003cstrong\u003eDe Lorenzo ET Fortify Primer 250ml\u003c\/strong\u003e is a powerful leave-in hair filler treatment designed to repair, seal, and strengthen weakened strands. Infused with proteins, vitamins, and moisture-rich botanicals, this primer smooths the hair cuticle, boosts resilience, and delivers a visible transformation. Ideal for damaged, brittle, or colour-treated hair, it leaves your locks soft, nourished, and fortified for long-term health.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey benefits\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eRepairs and strengthens damaged or brittle hair\u003c\/li\u003e \u003cli\u003eSeals the cuticle for smoother, healthier strands\u003c\/li\u003e \u003cli\u003eProvides essential protein, vitamins, and hydration\u003c\/li\u003e \u003cli\u003eBoosts softness, shine, and manageability\u003c\/li\u003e \u003cli\u003ePrepares hair for enhanced results with conditioners or treatments\u003c\/li\u003e \u003cli\u003eVegan, cruelty free, and Australian made\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShampoo and towel dry hair before application.\u003c\/li\u003e \u003cli\u003eSpray evenly onto mid-lengths and ends, leaving in for 5 minutes.\u003c\/li\u003e \u003cli\u003eDo not rinse. Seal with an appropriate De Lorenzo conditioner and rinse, or for a deluxe treatment, follow with ET Equilibrium.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCan I use Fortify Primer on colour-treated hair?\u003c\/strong\u003e Yes, it is colour safe and helps maintain the strength and shine of coloured hair.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eHow often should I use this product?\u003c\/strong\u003e It can be used 1–2 times a week or as needed depending on hair condition.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDoes it leave residue on the hair?\u003c\/strong\u003e No, the lightweight formula absorbs easily and leaves hair soft without build-up.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhat makes this different from a conditioner?\u003c\/strong\u003e Fortify Primer is a protein-rich treatment that penetrates deeply to repair and seal the cuticle, working in synergy with conditioners for maximum results.\u003c\/p\u003e","brand":"De Lorenzo","offers":[{"title":"Default Title","offer_id":47012842406132,"sku":"9320957013801","price":27.37,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/De_Lorenzo_ET_Fortify_Primer_250ml__17477.1756414706.1280.1280.jpg?v=1760192672","url":"https:\/\/hairplus.co.nz\/products\/de-lorenzo-et-fortify-primer-250ml","provider":"Hair Plus ","version":"1.0","type":"link"}