{"product_id":"kms-colour-vitality-shampoo-300ml-new-packaging","title":"KMS Colour Vitality Shampoo 300ml (New Packaging)","description":"\u003cp class=\"cmn-richtext\"\u003e\u003cstrong\u003eWHAT’S SO SPECIAL ABOUT IT?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaintains color up to 3 times longer* \u003c\/li\u003e\n\u003cli\u003eSeals in color and preserves vibrancy of color-treated hair \u003c\/li\u003e\n\u003cli\u003eRestores radiance\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DO I USE IT?\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eFor all hair types. Lather, rinse, and repeat if necessary. Follow with conditioner.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eWHAT’S IN IT?\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eAHA STRUCTURE COMPLEX\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLactic Acid, Malic Acid – supports internal reconstruction \u003c\/li\u003e\n\u003cli\u003ePolyquaternium-6 – evens out the hair surface \u003c\/li\u003e\n\u003cli\u003eBis-Isobutyl PEG\/PPG-20\/35 Amodimethicone Copolymer – reduces color fading\u003c\/li\u003e\n\u003cli\u003eLilac – usually known for its beautiful color, it is also known for having the ability to protect against physiological and environmental stressors that can cause dullness.\u003c\/li\u003e\n\u003cli\u003eGinger – known for being loaded with anti-inflammatory and antioxidant properties.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT’S THE FRAGRANCE?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA scent of flowers, citrus and the forest\u003c\/li\u003e\n\u003cli\u003eConveying a nourishing sweetness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e* Three times longer than products without COLORVITALITY procolor shield, with the use of COLORVITALITY Shampoo and Conditioner.\u003c\/span\u003e\u003c\/p\u003e","brand":"KMS","offers":[{"title":"Default Title","offer_id":47012509778164,"sku":"4044897032047","price":34.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/103204KHL_FOP_01of02_MA_CV_SH_OTC_KMS_EVO01__40307.1723612124.1280.1280.jpg?v=1760171578","url":"https:\/\/hairplus.co.nz\/products\/kms-colour-vitality-shampoo-300ml-new-packaging","provider":"Hair Plus ","version":"1.0","type":"link"}