{"product_id":"loreal-serie-expert-chroma-creme-purple-shampoo-300ml","title":"L'Oreal Serie Expert Chroma Creme Purple Shampoo 300ml","description":"\u003cp\u003eLooking for an at-home toning shampoo for blonde hair? With Chroma Crème shampoo, colour correct \u0026amp; care like a pro. Chroma Crème is a range of colour neutralizing cream shampoos that help to provide instant colour correction tailored to all hair colours with intense care. As purple neutralizes yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes. Purple Chroma Crème helps to instantly neutralizes all unwanted yellow reflects for a superior colour correction and care. The rich creamy and foaming texture ensures a unique experience. Use Purple Chroma Crème in alteration with your regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is it?\u003c\/strong\u003e\u003cbr\u003eChroma Crème is a neutralising cream shampoo\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003cbr\u003eProvides instant colour correction, with intense care.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply evenly on wet hair. Lather. Rinse thoroughly. Follow with Blondifier conditioner or mask\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho's it for?\u003c\/strong\u003e\u003cbr\u003eFor blondes to platinum blondes looking to remove unwanted yellow tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat else you need to know:\u003c\/strong\u003e\u003cbr\u003eChroma Crème Purple instantly neutralises all unwanted yellow reflects and intensely nourishes the hair fibre, without weighing it down, for a superior colour correction and care.\u003c\/p\u003e\n\u003cp\u003eChroma Crème is the outcome of a unique collaboration between L'Oréal Professionnel Paris Colour Labs and Haircare Labs.\u003c\/p\u003e\n\u003cp\u003eTogether, they have developed an exclusive technology with professional tailored dyes to neutralise unwanted warm reflects, now in our most caring formula\u003c\/p\u003e\n\u003cp\u003eIt delivers increased homogeneous neutralisation*, thanks to a more even formula deposit, than regular neutralising shampoos, that ensures no colour spots even on porous areas*.\u003c\/p\u003e\n\u003cp\u003eIt provides the upmost care that targets the most damaged and porous areas of the hair. It also guarantees 3x more shine**\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":47010765865204,"sku":"3474637044992","price":36.4,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/loreal-chroma-creme__35119.1646361276.1280.1280.jpg?v=1760133264","url":"https:\/\/hairplus.co.nz\/products\/loreal-serie-expert-chroma-creme-purple-shampoo-300ml","provider":"Hair Plus ","version":"1.0","type":"link"}