{"product_id":"milk-shake-icy-blonde-shampoo-50ml","title":"Milk Shake Icy Blonde Shampoo 50ml","description":"\u003cp data-start=\"281\" data-end=\"505\"\u003eMaintain cool, icy tones with milk_shake Icy Blond Shampoo. Specially formulated for very light blonde and platinum hair, this toning shampoo helps neutralise yellow and brassy tones while enhancing delicate ash reflections.\u003c\/p\u003e\n\u003cp data-start=\"507\" data-end=\"743\"\u003eThe unique black pigment formula works to refresh blonde colour while prolonging the effect of silver or grey tonal finishes. At the same time, the gentle cleansing formula leaves hair soft, clean and refreshed without stripping colour.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"839\"\u003eHair appears brighter, cooler and more luminous while unwanted warm tones are visibly reduced.\u003c\/p\u003e\n\u003cp data-start=\"841\" data-end=\"937\"\u003eA toning cleanse designed to keep platinum and very light blonde hair looking fresh and vibrant.\u003c\/p\u003e\n\u003cp data-start=\"939\" data-end=\"1212\"\u003e\u003cstrong data-start=\"939\" data-end=\"951\"\u003eBenefits\u003c\/strong\u003e\u003cbr data-start=\"951\" data-end=\"954\"\u003eHelps neutralise yellow and brassy tones\u003cbr data-start=\"994\" data-end=\"997\"\u003eEnhances cool ash reflections in blonde hair\u003cbr data-start=\"1041\" data-end=\"1044\"\u003eProlongs the appearance of silver or grey tones\u003cbr data-start=\"1091\" data-end=\"1094\"\u003eGently cleanses while maintaining colour brightness\u003cbr data-start=\"1145\" data-end=\"1148\"\u003eLeaves hair soft and refreshed\u003cbr data-start=\"1178\" data-end=\"1181\"\u003eSLES and paraben-free formula\u003c\/p\u003e\n\u003cp data-start=\"1214\" data-end=\"1232\"\u003e\u003cstrong data-start=\"1214\" data-end=\"1232\"\u003eKey Ingredient\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1234\" data-end=\"1380\"\u003e\u003cstrong data-start=\"1234\" data-end=\"1262\"\u003eBlack Pigment Technology\u003c\/strong\u003e\u003cbr data-start=\"1262\" data-end=\"1265\"\u003eHelps counteract unwanted yellow tones while enhancing cool, icy reflections in very light blonde or platinum hair.\u003c\/p\u003e\n\u003cp data-start=\"1382\" data-end=\"1396\"\u003e\u003cstrong data-start=\"1382\" data-end=\"1396\"\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1398\" data-end=\"1539\"\u003eApply to wet hair.\u003cbr data-start=\"1416\" data-end=\"1419\"\u003eMassage gently to create a lather.\u003cbr data-start=\"1453\" data-end=\"1456\"\u003eLeave for a few minutes depending on the desired toning effect.\u003cbr data-start=\"1519\" data-end=\"1522\"\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp data-start=\"1541\" data-end=\"1599\"\u003e\u003cstrong data-start=\"1541\" data-end=\"1566\"\u003eFree-From Credentials\u003c\/strong\u003e\u003cbr data-start=\"1566\" data-end=\"1569\"\u003e✔ SLES-free\u003cbr data-start=\"1580\" data-end=\"1583\"\u003e✔ Paraben-free\u003c\/p\u003e\n\u003cp data-start=\"1601\" data-end=\"1609\"\u003e\u003cstrong data-start=\"1601\" data-end=\"1609\"\u003eFAQs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1611\" data-end=\"1721\"\u003e\u003cstrong data-start=\"1611\" data-end=\"1660\"\u003eWho is milk_shake Icy Blond Shampoo best for?\u003c\/strong\u003e\u003cbr data-start=\"1660\" data-end=\"1663\"\u003eIt is ideal for very light blonde or platinum blonde hair.\u003c\/p\u003e\n\u003cp data-start=\"1723\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1723\" data-end=\"1758\"\u003eDoes it help reduce brassiness?\u003c\/strong\u003e\u003cbr data-start=\"1758\" data-end=\"1761\"\u003eYes, the black pigment helps neutralise yellow and brassy tones.\u003c\/p\u003e\n\u003cp data-start=\"1827\" data-end=\"1920\"\u003e\u003cstrong data-start=\"1827\" data-end=\"1868\"\u003eCan it be used on grey or white hair?\u003c\/strong\u003e\u003cbr data-start=\"1868\" data-end=\"1871\"\u003eNo, it is not recommended for grey or white hair.\u003c\/p\u003e\n\u003cp data-start=\"1922\" data-end=\"2032\"\u003e\u003cstrong data-start=\"1922\" data-end=\"1961\"\u003eWill it tone my blonde hair cooler?\u003c\/strong\u003e\u003cbr data-start=\"1961\" data-end=\"1964\"\u003eYes, it helps enhance cool ash tones and maintain icy blonde colour.\u003c\/p\u003e\n\u003cp data-start=\"2034\" data-end=\"2147\"\u003e\u003cstrong data-start=\"2034\" data-end=\"2066\"\u003eHow often should it be used?\u003c\/strong\u003e\u003cbr data-start=\"2066\" data-end=\"2069\"\u003eIt can be used whenever toning is needed depending on the level of brassiness.\u003c\/p\u003e\n\u003cp data-start=\"2149\" data-end=\"2249\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"2149\" data-end=\"2188\"\u003eIs it safe for colour-treated hair?\u003c\/strong\u003e\u003cbr data-start=\"2188\" data-end=\"2191\"\u003eYes, it is designed to maintain and enhance blonde colour.\u003c\/p\u003e","brand":"Milk Shake","offers":[{"title":"Default Title","offer_id":47844441981172,"sku":"8032274175124","price":14.4,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/MilkShakeIcyBlondeShampoo50ml.jpg?v=1773349500","url":"https:\/\/hairplus.co.nz\/products\/milk-shake-icy-blonde-shampoo-50ml","provider":"Hair Plus ","version":"1.0","type":"link"}