{"product_id":"moroccanoil-purple-treatment-50ml","title":"Moroccanoil Purple Treatment 50ml","description":"\u003cp\u003eSize: 50ml\u003c\/p\u003e\n\u003cp\u003eSay goodbye to brassiness.\u003c\/p\u003e\n\u003cp\u003eThe Moroccanoil Treatment that you know and love is now enhanced with tone-correcting violet pigments. Specially formulated for the needs of blonde, highlighted, and grey hair to neutralize brassiness and counteract unwanted yellow and orange hues. Rich yet lightweight, this argan oil-infused formula instantly absorbs into the hair to immediately enhance manageability, shine, and deliver long-term conditioning and softness without leaving residue.\u003c\/p\u003e\n\u003cp\u003eComplete with both styling and conditioning benefits, Moroccanoil Treatment Purple is a must in all styling and salon services—a single product that counteracts unwanted brassy hues, restoring vibrancy and radiance, while creating long-lasting smoothness, increasing manageability, speeding up blow-dry time, and boosting shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes brassiness\u003c\/li\u003e\n\u003cli\u003eMultitasking—styles, conditions, and boosts shine\u003c\/li\u003e\n\u003cli\u003eHelps hair look and feel healthier\u003c\/li\u003e\n\u003cli\u003eAbsorbs quickly on damp or dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn a consumer perception study conducted on 418 respondents:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e88% said the product enhances blonde hair tones*\u003c\/li\u003e\n\u003cli\u003e85% said the product neutralizes\/tones down brassiness*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e Apply a small amount throughout damp or dry hair. Style as usual. Use 2–3 times a week or as needed. For enhanced toning, use with Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDamp Hair: Apply to damp hair from mid-length to ends as the foundation for all styling and to prepare the hair for blow-drying. Blow-dry or style as usual.\u003c\/li\u003e\n\u003cli\u003eDry Hair: Apply to dry hair from mid-length to ends, to help smooth and eliminate frizz and help protect against environmental factors. Provides long-lasting shine while taming flyaways.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eArgan Oil: the deep roots and small leaves of the argan tree allow it to resist arid winds and water loss, resulting in a nut witha uniquely rich oil profile. Rich in essential fatty acids, antioxidants, and Vitamin E, argan oil is an age-old beauty secret that hasmany uses, helping to hydrate and soften hair, skin, and nails.\u003c\/li\u003e\n\u003cli\u003eLinseed Extract: derived from flaxseed, a good source of alpha-linolenic acid—also an essential fatty acid that helps hair lookand feel healthier.\u003c\/li\u003e\n\u003cli\u003eViolet Pigments: neutralize brassy tones while imparting color and visual effect, enhancing depth, dimension, and providinga natural-looking sheen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*\u003cspan\u003eBased on results of a consumer test after one week of use\u003c\/span\u003e\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":47012350951668,"sku":"7290116974101","price":70.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/MOTP_50ml__55927.1724358427.1280.1280.jpg?v=1760164190","url":"https:\/\/hairplus.co.nz\/products\/moroccanoil-purple-treatment-50ml","provider":"Hair Plus ","version":"1.0","type":"link"}