{"product_id":"paul-mitchell-flexible-style-esp-elastic-shaping-paste-50g","title":"Paul Mitchell Flexible Style ESP Elastic Shaping Paste 50g","description":"\u003cp data-start=\"0\" data-end=\"268\"\u003ePaul Mitchell Flexible Style ESP Elastic Shaping Paste is a highly concentrated styling paste designed for versatile shaping and definition. It allows hair to be spiked, twisted, bent or defined with flexible control and reworkable texture.\u003c\/p\u003e\n\u003cp data-start=\"270\" data-end=\"403\"\u003eSuitable for all hair types, the formula is infused with beeswax to support pliability while maintaining a natural, touchable finish.\u003c\/p\u003e\n\u003cp data-start=\"405\" data-end=\"641\"\u003e\u003cstrong data-start=\"405\" data-end=\"421\"\u003eKey Benefits\u003c\/strong\u003e\u003cbr data-start=\"421\" data-end=\"424\"\u003eProvides flexible, bendable hold\u003cbr data-start=\"456\" data-end=\"459\"\u003eCreates versatile styles with texture\u003cbr data-start=\"496\" data-end=\"499\"\u003eHighly concentrated formula\u003cbr data-start=\"526\" data-end=\"529\"\u003eSupports pliability and movement\u003cbr data-start=\"561\" data-end=\"564\"\u003eAllows hair to be reshaped throughout the day\u003cbr data-start=\"609\" data-end=\"612\" data-is-only-node=\"\"\u003eSuitable for all hair types\u003c\/p\u003e\n\u003cp data-start=\"643\" data-end=\"827\"\u003e\u003cstrong data-start=\"643\" data-end=\"657\"\u003eHow to Use\u003c\/strong\u003e\u003cbr data-start=\"657\" data-end=\"660\"\u003eApply a small amount to damp or dry hair.\u003cbr data-start=\"701\" data-end=\"704\"\u003eWork through the hair with fingertips.\u003cbr data-start=\"742\" data-end=\"745\"\u003eShape, define or texture as desired.\u003cbr data-start=\"781\" data-end=\"784\"\u003eUse sparingly, as a little goes a long way.\u003c\/p\u003e\n\u003cp data-start=\"829\" data-end=\"898\"\u003e\u003cstrong data-start=\"829\" data-end=\"837\"\u003eFAQs\u003c\/strong\u003e\u003cbr data-start=\"837\" data-end=\"840\"\u003eWho is it best for?\u003cbr data-start=\"859\" data-end=\"862\"\u003eIt is suitable for all hair types.\u003c\/p\u003e\n\u003cp data-start=\"900\" data-end=\"990\"\u003eCan it be used on damp and dry hair?\u003cbr data-start=\"936\" data-end=\"939\"\u003eYes, it can be applied to both damp and dry hair.\u003c\/p\u003e\n\u003cp data-start=\"992\" data-end=\"1066\"\u003eWill it leave hair stiff?\u003cbr data-start=\"1017\" data-end=\"1020\"\u003eNo, it provides flexible hold with movement.\u003c\/p\u003e\n\u003cp data-start=\"1068\" data-end=\"1163\"\u003eCan styles be reworked during the day?\u003cbr data-start=\"1106\" data-end=\"1109\"\u003eYes, the formula allows for reshaping and restyling.\u003c\/p\u003e\n\u003cp data-start=\"1165\" data-end=\"1246\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eHow much product should be used?\u003cbr data-start=\"1197\" data-end=\"1200\"\u003eStart with a small amount and build if needed.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":47012362846452,"sku":"009531127491","price":28.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/pm-fx-esp-shapingpaste__90679.1716849782.1280.1280.jpg?v=1760164499","url":"https:\/\/hairplus.co.nz\/products\/paul-mitchell-flexible-style-esp-elastic-shaping-paste-50g","provider":"Hair Plus ","version":"1.0","type":"link"}