{"product_id":"paul-mitchell-forever-blonde-shampoo-250ml","title":"Paul Mitchell Forever Blonde Shampoo 250ml","description":"\u003cp data-start=\"0\" data-end=\"254\"\u003ePaul Mitchell Forever Blonde Shampoo is a gentle, sulfate-free shampoo designed to cleanse and care for bleached and lightened hair. It helps remove impurities while supporting repair and maintaining brightness in blonde hair.\u003c\/p\u003e\n\u003cp data-start=\"256\" data-end=\"396\"\u003eIdeal for bleached and lightened hair, the nourishing formula helps keep hair looking light, healthy and vibrant without stripping moisture.\u003c\/p\u003e\n\u003cp data-start=\"398\" data-end=\"661\"\u003e\u003cstrong data-start=\"398\" data-end=\"414\"\u003eKey Benefits\u003c\/strong\u003e\u003cbr data-start=\"414\" data-end=\"417\"\u003eGently cleanses bleached and lightened hair\u003cbr data-start=\"460\" data-end=\"463\"\u003eHelps support repair of damaged hair\u003cbr data-start=\"499\" data-end=\"502\"\u003eMaintains brightness in blonde tones\u003cbr data-start=\"538\" data-end=\"541\"\u003eNourishes hair during cleansing\u003cbr data-start=\"572\" data-end=\"575\"\u003eSulfate-free formula without SLS, SLES or ALS\u003cbr data-start=\"620\" data-end=\"623\" data-is-only-node=\"\"\u003eDesigned for compromised blonde hair\u003c\/p\u003e\n\u003cp data-start=\"663\" data-end=\"848\"\u003e\u003cstrong data-start=\"663\" data-end=\"677\"\u003eHow to Use\u003c\/strong\u003e\u003cbr data-start=\"677\" data-end=\"680\"\u003eMassage into wet hair.\u003cbr data-start=\"702\" data-end=\"705\"\u003eLather gently through the scalp and lengths.\u003cbr data-start=\"749\" data-end=\"752\"\u003eRinse thoroughly.\u003cbr data-start=\"769\" data-end=\"772\"\u003eRepeat if needed.\u003cbr data-start=\"789\" data-end=\"792\"\u003eFollow with Forever Blonde Conditioner for best results.\u003c\/p\u003e\n\u003cp data-start=\"850\" data-end=\"929\"\u003e\u003cstrong data-start=\"850\" data-end=\"858\"\u003eFAQs\u003c\/strong\u003e\u003cbr data-start=\"858\" data-end=\"861\"\u003eWho is it best for?\u003cbr data-start=\"880\" data-end=\"883\"\u003eIt is ideal for bleached and lightened hair.\u003c\/p\u003e\n\u003cp data-start=\"931\" data-end=\"1002\"\u003eIs it sulfate-free?\u003cbr data-start=\"950\" data-end=\"953\"\u003eYes, it is formulated without SLS, SLES or ALS.\u003c\/p\u003e\n\u003cp data-start=\"1004\" data-end=\"1109\"\u003eWill it help repair damaged blonde hair?\u003cbr data-start=\"1044\" data-end=\"1047\"\u003eIt is designed to support repair and improve hair condition.\u003c\/p\u003e\n\u003cp data-start=\"1111\" data-end=\"1177\"\u003eCan it be used regularly?\u003cbr data-start=\"1136\" data-end=\"1139\"\u003eYes, it is suitable for regular use.\u003c\/p\u003e\n\u003cp data-start=\"1179\" data-end=\"1268\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWill it dull blonde colour?\u003cbr data-start=\"1206\" data-end=\"1209\"\u003eNo, it is designed to help keep blonde hair looking bright.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":47009319780596,"sku":"009531119755","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/pm-forever-blonde-sham__62500.1634102568.1280.1280.jpg?v=1760088284","url":"https:\/\/hairplus.co.nz\/products\/paul-mitchell-forever-blonde-shampoo-250ml","provider":"Hair Plus ","version":"1.0","type":"link"}