{"product_id":"paul-mitchell-platinum-blonde-shampoo-300ml","title":"Paul Mitchell Platinum Blonde Shampoo 300ml","description":"\u003cp data-start=\"0\" data-end=\"232\"\u003ePaul Mitchell Platinum Blonde Shampoo is a violet-toned shampoo designed to maintain brightness in blonde, silver and grey hair. It gently cleanses while helping neutralise unwanted warm and brassy tones.\u003c\/p\u003e\n\u003cp data-start=\"234\" data-end=\"394\"\u003eIdeal for light to medium blonde, silver, grey or white hair, the formula conditions as it cleanses to support softness, moisture and a brighter-looking finish.\u003c\/p\u003e\n\u003cp data-start=\"396\" data-end=\"629\"\u003e\u003cstrong data-start=\"396\" data-end=\"412\"\u003eKey Benefits\u003c\/strong\u003e\u003cbr data-start=\"412\" data-end=\"415\"\u003eHelps neutralise brassy yellow tones\u003cbr data-start=\"451\" data-end=\"454\"\u003eEnhances brightness in blonde and grey hair\u003cbr data-start=\"497\" data-end=\"500\"\u003eGently cleanses without stripping\u003cbr data-start=\"533\" data-end=\"536\"\u003eAdds moisture and softness\u003cbr data-start=\"562\" data-end=\"565\"\u003eSupports cooler, more balanced tones\u003cbr data-start=\"601\" data-end=\"604\" data-is-only-node=\"\"\u003eSuitable for weekly use\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"820\"\u003e\u003cstrong data-start=\"631\" data-end=\"645\"\u003eHow to Use\u003c\/strong\u003e\u003cbr data-start=\"645\" data-end=\"648\"\u003eMassage into wet hair.\u003cbr data-start=\"670\" data-end=\"673\"\u003eLeave on for 1 to 5 minutes, depending on desired toning.\u003cbr data-start=\"730\" data-end=\"733\"\u003eRinse thoroughly.\u003cbr data-start=\"750\" data-end=\"753\"\u003eRepeat if needed.\u003cbr data-start=\"770\" data-end=\"773\"\u003eFollow with Platinum Blonde Violet Conditioner.\u003c\/p\u003e\n\u003cp data-start=\"822\" data-end=\"924\"\u003e\u003cstrong data-start=\"822\" data-end=\"830\"\u003eFAQs\u003c\/strong\u003e\u003cbr data-start=\"830\" data-end=\"833\"\u003eWho is it best for?\u003cbr data-start=\"852\" data-end=\"855\"\u003eIt is ideal for light to medium blonde, silver, grey or white hair.\u003c\/p\u003e\n\u003cp data-start=\"926\" data-end=\"994\"\u003eHow often should it be used?\u003cbr data-start=\"954\" data-end=\"957\"\u003eIt is gentle enough for weekly use.\u003c\/p\u003e\n\u003cp data-start=\"996\" data-end=\"1086\"\u003eDoes it tone brassiness?\u003cbr data-start=\"1020\" data-end=\"1023\"\u003eYes, the violet pigments help neutralise unwanted warm tones.\u003c\/p\u003e\n\u003cp data-start=\"1088\" data-end=\"1184\"\u003eWill it dry out my hair?\u003cbr data-start=\"1112\" data-end=\"1115\"\u003eNo, it contains conditioning ingredients to help maintain moisture.\u003c\/p\u003e\n\u003cp data-start=\"1186\" data-end=\"1292\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eCan it be used on grey or white hair?\u003cbr data-start=\"1223\" data-end=\"1226\"\u003eYes, it is suitable for grey and white hair to enhance brightness.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":47009997160692,"sku":"009531116532","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/9c2c9951eb73c9672e1bb5e4379cc862a4986a88__84008.1587897073.1280.1280.jpg?v=1760115172","url":"https:\/\/hairplus.co.nz\/products\/paul-mitchell-platinum-blonde-shampoo-300ml","provider":"Hair Plus ","version":"1.0","type":"link"}