{"product_id":"pureology-hydrate-hair-treatment-mask-250ml","title":"Pureology Hydrate Hair Treatment Mask 250ml","description":"\u003cstrong\u003ePureology Hydrate Hair Treatment Mask 250ml\u003c\/strong\u003e is a rich, deeply nourishing treatment designed to restore moisture and softness to dry or colour-treated hair. This luxurious vegan formula delivers up to 72 hours of hydration while detangling, smoothing, and enhancing shine. Powered by Pureology’s patented Antifade Complex®, it helps protect colour vibrancy while leaving hair silky, healthy, and manageable.\n\n\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProvides up to 72 hours of intense hydration\u003c\/li\u003e\n  \u003cli\u003eDeeply nourishes and repairs dry, damaged hair\u003c\/li\u003e\n  \u003cli\u003eInstantly detangles for improved manageability\u003c\/li\u003e\n  \u003cli\u003eAdds softness and radiant shine\u003c\/li\u003e\n  \u003cli\u003eSupports colour protection with Antifade Complex®\u003c\/li\u003e\n  \u003cli\u003eZeroSulfate® and 100% vegan formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAfter shampooing, apply evenly to clean, damp hair\u003c\/li\u003e\n  \u003cli\u003eFocus on mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eLeave on for 3–5 minutes for deep hydration\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eUse weekly or as needed for extra moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eIs this mask suitable for colour-treated hair?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is specifically designed to protect colour vibrancy while deeply hydrating the hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow often should I use this mask?\u003c\/strong\u003e\u003cbr\u003e\nUse once a week or more frequently if your hair is very dry or damaged.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWill it weigh my hair down?\u003c\/strong\u003e\u003cbr\u003e\nNo, it provides intense moisture while maintaining softness and natural movement.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":48105423929588,"sku":"884486530059","price":66.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/Pureology-2025-Ecom-ATF-Hydrate-Treatment-Mask-1_Packshot_jpg.webp?v=1778468653","url":"https:\/\/hairplus.co.nz\/products\/pureology-hydrate-hair-treatment-mask-250ml","provider":"Hair Plus ","version":"1.0","type":"link"}