{"product_id":"pureology-hydrate-soft-softening-treatment-200ml","title":"Pureology HYDRATE SOFT Softening Treatment 200ml","description":"\u003cp\u003e\u003cstrong\u003eWHAT IT IS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNourishing treatment that softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IT DOES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNourishes and adds touchable softness to dry, color-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT ELSE YOU NEED TO KNOW\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKey ingredients include Shea Butter and Almond Oil.\u003c\/li\u003e\n\u003cli\u003eSignature aromatherapy blend of Cardamom, Cedarwood, and Sandalwood.\u003c\/li\u003e\n\u003cli\u003eZeroSulfate, 100% Vegan Formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":47010040021236,"sku":"884486438256","price":52.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/pureology-hydrate-soft__21946.1684741502.1280.1280.jpg?v=1760117650","url":"https:\/\/hairplus.co.nz\/products\/pureology-hydrate-soft-softening-treatment-200ml","provider":"Hair Plus ","version":"1.0","type":"link"}