{"product_id":"wella-ultimate-colour-shampoo-250ml","title":"Wella Ultimate Color Shampoo 250ml","description":"\u003cp data-start=\"265\" data-end=\"465\"\u003eProtect and prolong your colour with Wella Ultimate Color Sulfate-Free Shampoo. This gentle, scalp-soothing cleanser is designed to minimise colour fade while keeping hair hydrated, fresh and vibrant.\u003c\/p\u003e\n\u003cp data-start=\"467\" data-end=\"713\"\u003eThe sulfate-free formula delicately cleanses without stripping colour, helping maintain vibrancy for longer. It also works to detox hair from colour-distorting metals, leaving hair looking brighter, healthier and more radiant from the first wash.\u003c\/p\u003e\n\u003cp data-start=\"715\" data-end=\"809\"\u003eHair feels soft, clean and revitalised with improved shine and long-lasting colour protection.\u003c\/p\u003e\n\u003cp data-start=\"811\" data-end=\"871\"\u003eA gentle cleansing step for vibrant, healthy-looking colour.\u003c\/p\u003e\n\u003cp data-start=\"873\" data-end=\"1170\"\u003e\u003cstrong data-start=\"873\" data-end=\"885\"\u003eBenefits\u003c\/strong\u003e\u003cbr data-start=\"885\" data-end=\"888\"\u003eGently cleanses while minimising colour fade\u003cbr data-start=\"932\" data-end=\"935\"\u003eHelps maintain colour vibrancy for up to 10 weeks\u003cbr data-start=\"984\" data-end=\"987\"\u003eDetoxes hair from colour-distorting metals\u003cbr data-start=\"1029\" data-end=\"1032\"\u003eSoothes and comforts the scalp\u003cbr data-start=\"1062\" data-end=\"1065\"\u003eHydrates and softens the hair\u003cbr data-start=\"1094\" data-end=\"1097\"\u003eLeaves hair feeling fresh, clean and revitalised\u003cbr data-start=\"1145\" data-end=\"1148\"\u003eSulfate-free formula\u003c\/p\u003e\n\u003cp data-start=\"1172\" data-end=\"1191\"\u003e\u003cstrong data-start=\"1172\" data-end=\"1191\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1193\" data-end=\"1301\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1219\"\u003eMetal Detox Technology\u003c\/strong\u003e\u003cbr data-start=\"1219\" data-end=\"1222\"\u003eHelps remove impurities and colour-distorting metals that can dull hair colour.\u003c\/p\u003e\n\u003cp data-start=\"1303\" data-end=\"1403\"\u003e\u003cstrong data-start=\"1303\" data-end=\"1326\"\u003eConditioning Agents\u003c\/strong\u003e\u003cbr data-start=\"1326\" data-end=\"1329\"\u003eHelp maintain moisture balance while improving softness and manageability.\u003c\/p\u003e\n\u003cp data-start=\"1405\" data-end=\"1419\"\u003e\u003cstrong data-start=\"1405\" data-end=\"1419\"\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1421\" data-end=\"1600\"\u003eApply to damp hair and scalp.\u003cbr data-start=\"1450\" data-end=\"1453\"\u003eMassage gently to create a lather.\u003cbr data-start=\"1487\" data-end=\"1490\"\u003eRinse thoroughly.\u003cbr data-start=\"1507\" data-end=\"1510\"\u003eRepeat if desired.\u003cbr data-start=\"1528\" data-end=\"1531\"\u003eFollow with Wella Ultimate Color Conditioner or a leave-in treatment.\u003c\/p\u003e\n\u003cp data-start=\"1602\" data-end=\"1618\"\u003e\u003cstrong data-start=\"1602\" data-end=\"1618\"\u003eSuitable For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1620\" data-end=\"1729\"\u003eColour-treated hair\u003cbr data-start=\"1639\" data-end=\"1642\"\u003eHair exposed to mineral buildup\u003cbr data-start=\"1673\" data-end=\"1676\"\u003eHair needing gentle cleansing and colour protection\u003c\/p\u003e\n\u003cp data-start=\"1731\" data-end=\"1739\"\u003e\u003cstrong data-start=\"1731\" data-end=\"1739\"\u003eFAQs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1741\" data-end=\"1861\"\u003e\u003cstrong data-start=\"1741\" data-end=\"1790\"\u003eWho is Wella Ultimate Color Shampoo best for?\u003c\/strong\u003e\u003cbr data-start=\"1790\" data-end=\"1793\"\u003eIt is ideal for colour-treated hair needing protection and vibrancy.\u003c\/p\u003e\n\u003cp data-start=\"1863\" data-end=\"1959\"\u003e\u003cstrong data-start=\"1863\" data-end=\"1900\"\u003eDoes it help prevent colour fade?\u003c\/strong\u003e\u003cbr data-start=\"1900\" data-end=\"1903\"\u003eYes, it helps minimise colour loss and prolong vibrancy.\u003c\/p\u003e\n\u003cp data-start=\"1961\" data-end=\"2043\"\u003e\u003cstrong data-start=\"1961\" data-end=\"1989\"\u003eWill it dry out my hair?\u003c\/strong\u003e\u003cbr data-start=\"1989\" data-end=\"1992\"\u003eNo, it gently cleanses while maintaining hydration.\u003c\/p\u003e\n\u003cp data-start=\"2045\" data-end=\"2144\"\u003e\u003cstrong data-start=\"2045\" data-end=\"2076\"\u003eWhat does metal detox mean?\u003c\/strong\u003e\u003cbr data-start=\"2076\" data-end=\"2079\"\u003eIt helps remove metals that can distort colour and dull the hair.\u003c\/p\u003e\n\u003cp data-start=\"2146\" data-end=\"2239\"\u003e\u003cstrong data-start=\"2146\" data-end=\"2177\"\u003eIs it safe for regular use?\u003c\/strong\u003e\u003cbr data-start=\"2177\" data-end=\"2180\"\u003eYes, the sulfate-free formula is suitable for frequent use.\u003c\/p\u003e\n\u003cp data-start=\"2241\" data-end=\"2342\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"2241\" data-end=\"2275\"\u003eWill it improve scalp comfort?\u003c\/strong\u003e\u003cbr data-start=\"2275\" data-end=\"2278\"\u003eYes, it helps soothe and cleanse the scalp for improved comfort.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47936113574132,"sku":"4068359149784","price":51.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0771\/8895\/6404\/files\/Wella-Professionals-Ultimate-Color-Sulfate-Free-Shampoo-250ml_1_1.webp?v=1775773235","url":"https:\/\/hairplus.co.nz\/products\/wella-ultimate-colour-shampoo-250ml","provider":"Hair Plus ","version":"1.0","type":"link"}