Key benefits:
- Enhances and enriches dark brown and black shades
- Deposits colour with direct pigments for vibrant results
- Protects and prolongs the richness of brunette tones
- Provides gentle cleansing without stripping hair
- Leaves hair soft, shiny, and full-bodied
How to use:
- Apply to damp hair and gently massage into scalp and lengths
- Rinse thoroughly
- Use regularly for best results
- Follow with Alchemic Chocolate Conditioner for enhanced vibrancy
FAQs
Can it be used on natural dark brown hair?
Yes – it works on both natural and colour-treated dark brown or black shades.
Does it permanently dye hair?
No – it deposits direct pigments that gradually wash out, while enhancing colour vibrancy.
How often should I use it?
1–2 times per week is recommended to maintain depth and shine.
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Chocolate...
My husband continues to enjoy this shampoo and has been purchasing for at least 7 years
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Not what I hoped...
I was hoping for a decent chocolate/brown colour deposit after a couple of shampoos, I'd describe it as very weak.
My hair is natural dark blonde except for a reddish permanent stain from a De Lorenzo red shampoo used a very long time ago.
Possibly it would be sufficient to delay a colour retouch if you already had colored hair.
It does seem like my hair gets greasy quicker compared to when I use other shampoos. My hair is wavy, fine and thin (lucky trifector).
Would personally not buy again. -
Excellent product. Five stars.
Excellent product.
Five stars. -
I’m still waiting on the conditioner to complete...
I’m still waiting on the conditioner to complete my hair process ,(it wasn’t in stock when I placed my order) I highly recommend this product
Shipping Within New Zealand
- FREE SHIPPING for orders over $100.00 (NZ Only)
- Metro $6.50
- Rural $9.00
- We don't charge extra for dangerous goods. However, the delivery is Economy and will be on a 2 day service and can take longer for dangerous goods
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For more returns information, click HERE