Amika Normcore Signature Shampoo 275ml

Give your hair the gentle cleanse it deserves with Amika Normcore Signature Shampoo. Formulated with sea buckthorn and coconut acid, this creamy lathering shampoo delivers a boost of hydration and nourishment, leaving your hair soft, clean, and 7x more conditioned.*

Ideal for fine to medium hair types (1–2C), it gently removes impurities without stripping away essential moisture, making it a perfect daily shampoo for healthy-looking hair.

Key benefits:

• Leaves hair 7x more conditioned when used with matching conditioner*
• Gently cleanses without stripping moisture – 94% consumer approval**
• Enriched with sea buckthorn for vitamins and antioxidants
• Coconut acid provides a luxurious lather and added conditioning
• Suitable for fine to medium hair types (1–2C)

How to use:

• Massage a quarter-sized amount into wet hair, focusing on roots
• Rinse and repeat for a double cleanse – first to remove buildup, second to nourish
• Follow with Normcore Signature Conditioner or Soulfood Nourishing Mask (sold separately)

FAQs
Is this shampoo suitable for coloured hair?
Yes, it’s colour-safe and helps maintain hair hydration and softness.

Does it contain sulfates?
No, it’s sulfate-free and formulated to be gentle on all hair types.

Can I use this daily?
Yes, it's ideal for regular use and won’t dry out your hair.

What hair types is this shampoo best for?
It’s perfect for fine to medium hair with textures ranging from straight to wavy (1–2C).

Does it lather well?
Yes, thanks to coconut acid, it provides a rich, satisfying lather.

**based on a consumer at-home test of 51 participants.