Joico Colour Balance BLUE Shampoo 300ml

We decided to leave brassy to the band, and give the ombrâ (our new, subtle take on Ombrâ - highlighted brunettes) the hue they deserve, with this perfectly pigmented neutralizing shampoo. Our true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that's been chemically lightened.

Bonus: It preserves 89 percent of your precious hair-color for nearly eight full weeks by bonding to hair fibers like a new best friend. How's that for investment shopping?

Perfect choice for:

Naturally dark-brunette hair with salon highlights.

Directions:

Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.

The inside secret:

Multi-Spectrum Defense Complex helps protect color against fading, while our Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with each and every use.