Joico Defy Damage Protective Shampoo 300ml

Joico Defy Damage Protective Shampoo 300ml

FOR BOND STRENGTHENING & COLOR LONGEVITY

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

Here’s Why You’ll Love It:

The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.

• Free of SLS/SLES sulfates
• Leaves hair soft, shiny, and healthy-looking
• Decadently rich lather for a luxurious cleansing experience
• Gently sloughs away dirt and debris without roughing up the hair cuticle

Directions:

Apply to wet hair. Lather, then rinse thoroughly.

Let’s Look Inside:

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.

• NEW SMARTRELEASE TECHNOLOGY: Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
• PROTECTIVE LIPID: The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
• MORINGA SEED OIL: A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
• ARGININE: A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.