Joico Inner Joi STRENGTHEN Shampoo 1 Litre

Show your over-processed, over-worked hair some love with this trio of strength-building care.

This strengthening cleanser creates a rich-yet-gentle lather that envelops tired strands with positive reinforcement.

• Rich lather
• Gentle cleansing
• Free of SLS/SLES sulfates***

How to use: Apply to wet hair. Lather. Rinse. Follow with Strengthen Conditioner or Masque.

What's inside:

• Coconut Oil—a known superfood used for centuries in both skincare and haircare. Abyssinian Oil—rich in antioxidants and vitamins, is environmentally friendly due to its low water needs.
• Vegan Protein—made from pea and vegetable sources, mimics the protein found naturally in hair.
• Olive Ester—biodegradable and upcycled from the production of olive oil, helps support healthy-looking hair.

FAQs:

Who is the Inner Joi Strengthen user?
Anyone whose hair is damaged or lacks strength.

How often should I use the Strengthen Masque?
You can use it 1-2 times a week or as needed. Apply to damp hair, leave on for 5 minutes, then rinse thoroughly.

PRO TIP: Hydrate Detangler and Preserve Protective Milk are ideal leave-in treatments for Strengthen users.