L'Oreal Serie Expert Vitamino Color Spectrum PURPLE Shampoo 300ml

Revive and protect your blonde with L'Oreal Serie Expert Vitamino Color Spectrum Purple Shampoo. This professional-grade neutralising shampoo targets unwanted yellow and brassy tones, leaving your hair brighter, cooler, and salon-fresh. Infused with patented colour-locking technology*, it not only tones but also enhances vibrancy, shine, and tone longevity for up to 100 days**.

With a rich purple pigment and powerful formula, it provides tone-correcting results in just 5–15 minutes while delivering up to 72 hours of radiant shine and smoothness***. Ideal for blonde, silver, or highlighted hair in need of brightness and tone balance.

Key benefits:

• Neutralises yellow and brassy undertones in blonde and silver hair
• Locks in colour vibrancy for up to 100 days**
• Delivers up to 72 hours of shine and radiance***
• Preserves tone, brightness, and multidimensional colour
• Professional-level toning with patented dye-lock technology*
• Ideal for colour-treated, highlighted, or natural blonde hair

How to use:

• Step 1: Apply evenly to wet hair and emulsify into a rich lather.
• Step 2: Leave on for 5–15 minutes depending on your desired level of tone correction.
• Step 3: Rinse thoroughly until the water runs clear and pigment is removed.
• Step 4: Follow with Vitamino Color Deep Conditioner or Mask, and Glass Shine Serum for maximum results.

FAQs
How often should I use this purple shampoo?
Use once or twice per week to maintain a cool blonde tone and prevent brassiness.

Will it stain my hands or shower?
The rich purple pigment can temporarily tint surfaces—rinse thoroughly after use.

Can it be used on natural blonde hair?
Yes, it's suitable for natural, colour-treated, or highlighted blonde and silver hair.

What’s the best way to enhance results?
Start with a regular shampoo to remove product buildup, then follow with this purple shampoo.

Is it safe for daily use?
It's best used as a toning treatment 1–2 times per week to avoid over-toning.

*Patent granted in France
**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine
***Instrumental test after 4 weeks of application