Moroccanoil Purple Treatment TRAVEL 25ml

Size: 25ml

Say goodbye to brassiness.

The Moroccanoil Treatment that you know and love is now enhanced with tone-correcting violet pigments. Specially formulated for the needs of blonde, highlighted, and grey hair to neutralize brassiness and counteract unwanted yellow and orange hues. Rich yet lightweight, this argan oil-infused formula instantly absorbs into the hair to immediately enhance manageability, shine, and deliver long-term conditioning and softness without leaving residue.

Complete with both styling and conditioning benefits, Moroccanoil Treatment Purple is a must in all styling and salon services—a single product that counteracts unwanted brassy hues, restoring vibrancy and radiance, while creating long-lasting smoothness, increasing manageability, speeding up blow-dry time, and boosting shine.

• Neutralizes brassiness
• Multitasking—styles, conditions, and boosts shine
• Helps hair look and feel healthier
• Absorbs quickly on damp or dry hair

In a consumer perception study conducted on 418 respondents:

• 88% said the product enhances blonde hair tones*
• 85% said the product neutralizes/tones down brassiness*

HOW TO USE: Apply a small amount throughout damp or dry hair. Style as usual. Use 2–3 times a week or as needed. For enhanced toning, use with Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.

• Damp Hair: Apply to damp hair from mid-length to ends as the foundation for all styling and to prepare the hair for blow-drying. Blow-dry or style as usual.
• Dry Hair: Apply to dry hair from mid-length to ends, to help smooth and eliminate frizz and help protect against environmental factors. Provides long-lasting shine while taming flyaways.

Key Ingredients:

• Argan Oil: the deep roots and small leaves of the argan tree allow it to resist arid winds and water loss, resulting in a nut witha uniquely rich oil profile. Rich in essential fatty acids, antioxidants, and Vitamin E, argan oil is an age-old beauty secret that hasmany uses, helping to hydrate and soften hair, skin, and nails.
• Linseed Extract: derived from flaxseed, a good source of alpha-linolenic acid—also an essential fatty acid that helps hair lookand feel healthier.
• Violet Pigments: neutralize brassy tones while imparting color and visual effect, enhancing depth, dimension, and providinga natural-looking sheen

*Based on results of a consumer test after one week of use