Pureology Pure Volume Shampoo 266ml

Gently cleanse and elevate fine hair with Pureology Pure Volume Shampoo, a lightweight, sulfate-free formula that removes buildup while enhancing natural volume and movement. Infused with Pureology’s patented AntiFade Complex®, it protects color-treated hair and leaves strands soft, airy, and full of life. With a delicate aroma of wild rose, cedarwood, and grapefruit, this refreshing shampoo turns every wash into a luxurious sensory experience.

Key benefits:

• Removes product and oil buildup without stripping moisture
• Adds volume and bounce to fine, flat hair
• Restores movement and lightweight softness
• Protects color with Pureology’s AntiFade Complex®
• ZeroSulfate®, 100% vegan formula
• Uplifting floral fragrance blend of wild rose, cedarwood, and grapefruit

How to use:

• Step 1: Apply a dime-sized amount to wet scalp and hair.
• Step 2: Massage with fingertips to lather and work through to ends.
• Step 3: Rinse thoroughly. Repeat for extra cleansing if needed.
• Step 4: Follow with Pure Volume Conditioner and Instant Levitation Mist for maximum lift.

FAQs
Is this shampoo suitable for daily use?
Yes, it’s gentle and lightweight enough for daily cleansing of fine or flat hair.

Will it protect my color-treated hair?
Absolutely. It features Pureology’s AntiFade Complex® to maintain vibrant colour.

Does it leave buildup over time?
No, it clarifies and removes residue while restoring natural volume.

Is it vegan and sulfate-free?
Yes, it’s a 100% vegan, ZeroSulfate® formula, safe for sensitive scalps and coloured hair.

What hair type is it best for?
It’s ideal for fine, limp, or flat hair needing lift, bounce, and lightweight softness.