Wella EIMI Bold Move Paste 150ml

The Wella EIMI Bold Move Paste is a flexible styling paste designed to create textured styles with a natural, light hold. Formulated with Brazilian Carnauba Wax, it adds definition and movement while keeping hair workable and touchable.

With a balanced Hold Level 2/4, this paste is ideal for creating relaxed, textured looks without stiffness or heaviness.

Key Benefits
Creates natural texture and definition
Light, flexible control with Hold Level 2/4
Formulated with Brazilian Carnauba Wax
Keeps hair workable and touchable
Ideal for relaxed, textured styles
Suitable for all hair types

How to Use
Rub a small amount between your palms.
Work into dry hair.
Manipulate and shape to create your desired look.

FAQs

Who is Wella EIMI Bold Move Paste best for?
It is ideal for anyone wanting texture and definition with light, flexible hold.

How strong is the hold?
It has Hold Level 2/4, offering light to medium control.

Will it make hair stiff?
No, it keeps hair soft and workable.

Can it be used on short or long hair?
Yes, it works well on both short and long styles.

Is it suitable for daily use?
Yes, it is light enough for regular styling.