Wella Ultimate Color Shampoo 250ml

Protect and prolong your colour with Wella Ultimate Color Sulfate-Free Shampoo. This gentle, scalp-soothing cleanser is designed to minimise colour fade while keeping hair hydrated, fresh and vibrant.

The sulfate-free formula delicately cleanses without stripping colour, helping maintain vibrancy for longer. It also works to detox hair from colour-distorting metals, leaving hair looking brighter, healthier and more radiant from the first wash.

Hair feels soft, clean and revitalised with improved shine and long-lasting colour protection.

A gentle cleansing step for vibrant, healthy-looking colour.

Benefits
Gently cleanses while minimising colour fade
Helps maintain colour vibrancy for up to 10 weeks
Detoxes hair from colour-distorting metals
Soothes and comforts the scalp
Hydrates and softens the hair
Leaves hair feeling fresh, clean and revitalised
Sulfate-free formula

Key Ingredients

Metal Detox Technology
Helps remove impurities and colour-distorting metals that can dull hair colour.

Conditioning Agents
Help maintain moisture balance while improving softness and manageability.

How to Use

Apply to damp hair and scalp.
Massage gently to create a lather.
Rinse thoroughly.
Repeat if desired.
Follow with Wella Ultimate Color Conditioner or a leave-in treatment.

Suitable For

Colour-treated hair
Hair exposed to mineral buildup
Hair needing gentle cleansing and colour protection

FAQs

Who is Wella Ultimate Color Shampoo best for?
It is ideal for colour-treated hair needing protection and vibrancy.

Does it help prevent colour fade?
Yes, it helps minimise colour loss and prolong vibrancy.

Will it dry out my hair?
No, it gently cleanses while maintaining hydration.

What does metal detox mean?
It helps remove metals that can distort colour and dull the hair.

Is it safe for regular use?
Yes, the sulfate-free formula is suitable for frequent use.

Will it improve scalp comfort?
Yes, it helps soothe and cleanse the scalp for improved comfort.